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The Jobs that 5-Hour Energy Drink is Hired For
In this week’s episode of Jobs-To-Be-Done Radio we examine energy-related jobs and the 5 Hour Energy Drink product through the lens of Jobs-To-Be-Done. Bob talks through how the Kano Model can be u...
Lou Franco Talks Software Jobs
This week Lou Franco, Vice President of Atlasoft Product Strategy at Kofax, joins us as a special guest on Jobs-To-Be-Done Radio. Lou is gracious enough to take talk to us about his attempts to fin...
Unpacking the Progress Making Forces Diagram
This week we talk through one of the tools that we use as we try to find Jobs-To-Be-Done: The Progress Making Forces Diagram. This diagram is used to understand the forces that are at play when a c...
Jobs to be Done in the Education Industry
Is education really a “job” if the student is forced or prompted to consume it in the way that we’ve designed it? There are a lot of great start-ups in the education space that are attempting to an...
Engagement in the Shopping Process
This week’s show starts out with a discussion around the swell of recent media that the Jobs-to-be-Done framework has received. We discuss the recent jobs-to-be-done Forbes article, as well as Clay...
Financial Services Through the Lens of Jobs-to-be-Done
This week’s show features guest Stephen Mohan, Managing Director of Operational Services of Cofunds. Stephen joins us to talk about financial services through the lens of Jobs-to-be-Done. We contra...