About

Welcome to the Circuit Breaker 

Welcome to the Circuit Breaker Podcast where we challenge the status quo of innovation and new product development. In this show, we will discuss tools and skills, and methodologies used to build better products and make you a better consumer. Your host is Bob Moesta who is one of the co-founders of the Rewired Group and he is joined by Greg Engel, the other co-founder, and chief Bob interpreter. Join us now as we trip the circuit and give you time to reset, reorganize and recharge your brain to build better products.

Our Hosts

Bob Moesta 

one of the principal architects of the Jobs to be Done theory and founder of The Re-Wired Group. Since developing the Jobs to be Done theory the mid-90s along with Harvard Business School Professor Clayton Christensen, Bob has continued to develop, advance and apply the innovation framework to everyday business challenges.

A visual thinker, teacher and creator, Bob has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defense, automotive, software, financial services and education, among many others. He has started, built and sold several startups.

Bob is an entrepreneur at heart and engineer & designer by training. He started out as an intern for Dr. W. Edwards Deming father of the quality revolution & worked with Dr. Genichi Taguchi extensively. In Japan, Bob learned first-hand many of the lean product development methods for which so many Japanese businesses, including Toyota, are known.

A lifetime learner, Bob holds degrees from Michigan State University, Harvard Business School and Stanford University. He has studied extensively at Boston University’s School of Management and at MIT School of Engineering. He is a fellow at the Clayton Christensen Institute and is a guest lecturer at the Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.

Greg Engle

co-founded The Re-Wired Group with Bob Moesta and Chris Spiek in 2009.

Greg’s constant curiosity and extraordinary perception enable him to recognize patterns before anyone else. He is keenly observant, picking up on nuances of words, tone, and body language to quickly figure out how people work, what motivates them and what they will do next.

Combining his perception and pattern recognition skills with extensive sales and sales management background, Greg is a natural teacher and coach. He motivates individuals and teams utilizing everyone’s strengths to pull it all together. He believes that teaching is about skills – that people have to be able to do – not just know it.